Tag Archives: Democratizing Simulation

Turbo Charge Innovation by Democratizing Simulation

Suppose that in order to drive a car you were required to be an expert in the dynamics, principles, and physics involved in exactly how a collection of parts interact to propel you down the road?  The overwhelming majority of us would be walking.  While this may appear to be an exaggerated example, one could argue that the manufacturing world has operated in this way for nearly fifty years.

The Advent of CAE

Today’s product development environment employs intelligent Computer-Aided Design (CAD) models to drive new product development.  This is certainly no great revelation; it’s been this way since the 1970s.  About that same time the engineering world began to investigate ways to analyze these models in order to validate parts and sub-assemblies.  The idea was to significantly reduce (or even eliminate) the number of physical prototypes that needed to be built and tested. Time and cost savings associated with validating design early in the product development cycle are staggering.

The importance of this created a need that was quickly filled by engineers who would develop an expertise in the field.  Software tools quickly emerged enabling these experts to put models into motion essentially replicating real-world movement, stress, strains, heat, and failure. The process came to be known as “simulation”.  OEMs throughout such industries as automotive, aerospace, construction and off-highway quickly embraced simulation and continued to invest in the tools and resources to support its use and on-going development.

The ability to apply advanced tools, techniques, expertise, and experience is as much an art as it is a science.  Consequently there remains a relatively small fraternity of CAE experts – many themselves early pioneers, or direct disciples thereof.  These are the custodians of a level of expertise and experience relied upon to perform key analysis.

The dilemma is twofold.  Limited expert resources create unnecessarily long analysis processes that impose time constraints. This reduces the number of design alternative that may be evaluated thereby stifling innovation.  Second, as this generation exits the workforce there is concern that much of their knowledge will retire with them.   The truth is that analysis/simulation is a critical competitive advantage for those who possess it.

What’s New: Simulation Applications

What if there was a way to capture and replicate this expertise?  What if a way existed to embed such tangible knowledge and intangible judgement into a template extending capability throughout the product development team?  The solution lies in Simulation Applications (SimApps), a new application software approach based not on custom programming but rather robust templates which can be easily built and modified.

Solution-specific SimApps are targeted, easy-to-use applications that drive complex simulation templates while speaking the language of the user/engineer.  Project templates are generally set up by your in-house analysis expert as to replicate his/her expertise and your company’s standards.  This service may also be provided by third-parties. Embedding expert knowledge and removing the complexity of general purpose CAE tools, SimApps allow product designers and engineers, without expertise in the use of simulation tools, to safely and quickly evaluate their designs using sophisticated simulations.

A SimApps library allows solutions to be built for virtually any industry or application.  Manufacturers including Intel, American Axle Manufacturing (AAM), GKN, and Magna Cosma, and others are employing SimApps for Drivelines, Gearboxes, Electronics Reliability, and Electro-Optic Sensors to leverage simulation applications to globally enforce expert best practices while measurably increasing the impact of CAE investments on their business.

Extending analysis expertise is essential to innovation.  The faster new designs can be analyzed the more alternatives that can be considered.   It tells us quickly and with confidence which designs to reject and why without the need for expensive and time consuming physical tests.  Yet innovation is unnecessarily held back given the expertise and experience necessary to perform CAE today. SimApps unleash innovation through the insights of a broader group of designers and engineers.

Local Responsiveness & Global Collaboration

Imagine what is possible with quick access information derived from this expert analysis.  Think about how this new level of responsiveness changes the game. Sim Apps deliver the full power of simulation to everyone who needs it, from a salesman who needs to understand the feasibility and cost of a design that meets customer requirements, to a systems engineer who wishes to accurately compare the relative tradeoffs of various architectures, to design engineers who need accurate and rapid assessments of the change in performance of a design variation, to a junior engineer who is still learning the intricacies of CAE codes.

Today, like never before, product development hinges on collaboration.   Leveraging the SimApp approach allows companies to work with disperse departments, suppliers and partners confident that they will maintain control, that standards will be enforced,  consistency will be maintained, and ensuring that the results of the analysis will be valid.

While this may be a difficult cultural shift for many organizations, it delivers tremendous benefits for cost of product development and innovation. As an example, American Axle Manufacturing reports the following major benefits from SimApps for automated NVH analysis of driveline systems.

  • Average 75% time reduction for each analysis iteration.
  • Approximately $130,000 in annual cost savings at a single engineering site.
  • Improved quality through globally enforced standards and practices which remove human error.
  • Ability to run many more analysis iterations, leading to more design decisions, earlier.
  • Ability to redeploy resources as less experienced engineers are now able to safely run simulations.

Empower to Innovate

Simulation has been the exclusive domain of too few for too long. It’s time to put to rest the notion that simulation cannot be safely used unless you have deep expertise in the art of extracting reasonable results from today’s simulation software.  The confluence of simulation methodologies, software, automation templates, and accessible computing hardware, aided by the advent of mobile devices with ubiquitous high-bandwidth access to the Internet, has the potential to magnify the number of users of simulation by an order of magnitude, over the next decade. The results are more innovative products, less engineering rework, and lower product development costs.

2019: The Year of Simulation?

The following is a product development industry prediction I made for 2019. Since we’re about half way through the year (believe it or not) let’s see hos this is panning out.

(From MCAD Café – January 17, 2019) Throughout the coming year simulation will continue to take on an even greater role as companies search for ways to become more innovative, leverage resources, and keep pace with accelerated product development cycles.  Consequently, the expanded use of advanced simulation tools beyond expert CAE analysts (i.e. the democratization of simulation) will become an even greater industry-wide priority.

Democratizing Simulation allows product engineering, manufacturing, and support organizations to more fully leverage their CAE investments and resources by allowing expert analysis to focus their time and expertise on high-priority simulations while allowing non-experts to perform basic (and even some advanced) CAE analysis.  The result of simulation-driven design will compress product development cycles and accelerate innovation with a measurable increase in product quality.

2019 will see a surge in the number of manufacturing, design, and other product development organizations embracing the tools and resources allowing more thorough and widespread use of simulation technologies beyond experts. To support this growing need, software providers, large and small will continue to aggressively develop the enabling technologies to feed this growing demand.

What do you think? Am I on track, miss it by a mile, or some place in between?

Democratizing Simulation: A Revolution in Simulation

Through the process of “democratization” organizations can safely put the power of engineering simulation into the hands of those who are not experts in using CAE software, including product designers, new engineers and even those in technical sales and customer support. This resulting Democratizing of Simulation accelerates design validation, which in turn shortens time to market with more innovative products. But what are the challenges, benefits, and enabling technologies of this democratization movement; and what results are companies actually seeing today?

Read my article in 3D CAD World Magazine.
More articles here.
Visit Rev-Sim.Org.

Democratizing Simulation: A Revolution in Simulation

I, along with a couple of colleagues, put our heads together a couple of years ago and launched a web site to support a growing movement known as “Democratizing Simulation”.   The result of that effort is RevolutionInSimulation.Org (or more concisely: rev-sim.org).

The underlying idea is that today there are a select few individuals within a manufacturing, product development, engineering organization with the experience and expertise to perform engineering simulation.  In a simplistic sense, engineering simulation (also commonly referred to as CAE or Engineering Analysis) is the process to validate product designs for quality, durability, manufacturability, etc.) in the very early upstream stages of new product development.  This greatly reduces – or even eliminates – the need to build and test multiple physical prototypes. The result is a shorter development cycle and less time to get products to market.

Democratizing Simulation allows companies to basically capture and extend the knowledge and experience of expert CAE analysts.  Make no mistake, simulation tools are costly and sophisticated; and represent a serious investment.  Even though simulation software is very advanced, the process to validate designs does not happen at the push of a button.  It requires the use of these technologies along with a certain amount of judgement that comes from experience. The problem is that this often causes a bottleneck as there are many more models to be analyzed than there are experts to perform the task.

Intelligent templates allow companies to capture the experience of their simulation experts extending the capability to perform simulations to non-experts. This democratizes simulation and allows companies to get products validated much faster and evaluate many more designs to boost innovation.

So what about the CAE experts? Does this mean that they are no longer needed?  To the contrary, Democratizing Simulation allows these experts to focus their time on more sophisticated or higher priority simulations.

If you’re interested to learn more about this visit rev-sim.org.  Here you’ll find a host of educational materials including success stories, articles, papers, webinars, videos, presentations, industry events, and much more.